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Design Story

Team 3XL approached us with a clear vision and a strong ambition to stand out – not only through performance on the track, but also through a distinctive visual identity. Our goal was to create a cohesive design system that works as a whole while still allowing room for the individuality of each rider. We designed helmet graphics aligned with the team’s visual style, a fairing look tailored for hand-painting, and race suits that match the bikes both in color and character. The entire concept is built around three dominant colors – Ducati red, crisp white, and petrol green. The result is a bold, refined visual style that reinforces the team’s identity and commands attention on the track.